MARKETNG 7033 - New Product Development and Innovation (M)

The objective of this course is to equip students to manage and coordinate elements involved in innovation and new product development from a marketing perspective. A key part of the learning in this course will be based on a real client project. Students undertaking this course will develop these skills with a product development and commercialisation plan which will include identification of market opportunities and path to market. In developing this plan, the student will gain insights into the management of interfaces between product developers, designers, venture capitalists and other stakeholders critical to the innovation process. Main topics include: New Product Development (NPD), the role of market research and design for NPD, managing a NPD team, innovation and operations management, management of R&D projects, technology and knowledge, gaining market value from innovation, managing intellectual property.