WINEMKTG 7034WT - Winery Business Management

This course involves teaching sessions that may be attended by both Undergraduate and Postgraduate students.

This capstone course integrates all of the interfacing elements between wine and business management as these relate to the 'real-world' side of the wine industry of today. In the process wine marketing (with a strong emphasis on brand building to differentiate the wine(ry) business), winery cost and management accounting and financial management, strategic winery business management, and organisation development are all examined as these relate to actual wineries. Key focus areas are wine(ry) brand building and management, understanding costs of production, and financing growth strategies for a wine(ry) business. The key activity performed in this course is the analysis and application of decision-making to winery operations and their application to an actual (operating) winery. The primary course outcome is the development of a realistic and fully-integrated business plan for this operating winery.