WINEMKTG 7003WT - Advertising and Promotion

This course involves teaching sessions that may be attended by both Undergraduate and Postgraduate students.

This course will provide the student with an overview of the Integrated Marketing Communications process. Students will learn to manage the formal communications process in the context of wine and agricultural businesses. Attention will be paid to developing communication plans and understanding strategic applications of advertising, sales promotion and public relations tools. Students should expect to gain knowledge of communications theory as well as practical application through study of texts and real world cases.