WINEMKTG 7003EX - Advertising and Promotion
| Career: | Postgraduate Coursework |
|---|---|
| Units: | 3 |
| Term: | 2710 |
| Campus: | External |
| Contact: | None: External |
| Available for Non-Award Study: | No |
| Assumed Knowledge: | WINEMKTG 7055WT/7055EX |
| Syllabus: |
This course involves teaching sessions that may be attended by both Undergraduate and Postgraduate students. This course will provide the student with an overview of the Integrated Marketing Communications process. Students will learn to manage the formal communications process in the context of wine and agricultural businesses. Attention will be paid to developing communication plans and understanding strategic applications of advertising, sales promotion and public relations tools. Students should expect to gain knowledge of communications theory as well as practical application through study of texts and real world cases. |
Course Fees
Course fees are displayed for the Program: select program
| Commonwealth Supported Student Contribution | Tuition Fees | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Units | EFTSL | Pre-2008 | 2008 | 2009 | Domestic | International | |||
| 3 | 0.125 | Band 2 | $926 | Band 3 | $1,084 | Band 3 | $1,084 | select program | select program |
* This course is not normally offered to international students studying within Australia.
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
|---|---|---|---|---|
| 2710 | Mon 12/03/2007 | Sat 31/03/2007 | Fri 04/05/2007 | Fri 01/06/2007 |
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Class Details
| Enrolment Class: Lecture | |||||||
|---|---|---|---|---|---|---|---|
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 18691 | LE1 | 10 | 6 | No details available | |||
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