MARKETNG 7023 - Understanding Consumers (M)
| Career: | Postgraduate Coursework |
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| Units: | 3 |
| Term: | Trimester 2 |
| Campus: | North Terrace |
| Contact: | Up to 36 hours |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Assumed Knowledge: | MARKETNG 7104 |
| Assessment: | Quiz, Project, Participation, Presentation |
| Syllabus: |
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Trimester 2 | Mon 03/06/2024 | Thu 06/06/2024 | Fri 19/07/2024 | Wed 14/08/2024 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 33018 | TU04 | 20 | FULL | 21 May - 25 Jun | Tuesday | 12pm - 1pm | Schulz, 307, Teaching Room |
| 9 Jul - 13 Aug | Tuesday | 12pm - 1pm | Schulz, 307, Teaching Room | ||||
| 33019 | TU03 | 20 | FULL | 22 May - 26 Jun | Wednesday | 12pm - 1pm | Nexus10, 102, Teaching Room |
| 10 Jul - 14 Aug | Wednesday | 12pm - 1pm | Nexus10, 102, Teaching Room | ||||
| 33020 | TU02 | 20 | FULL | 22 May - 26 Jun | Wednesday | 4pm - 5pm | Nexus10, 102, Teaching Room |
| 10 Jul - 14 Aug | Wednesday | 4pm - 5pm | Nexus10, 102, Teaching Room | ||||
| 33021 | TU01 | 20 | FULL | 22 May - 26 Jun | Wednesday | 5pm - 6pm | Nexus10, 102, Teaching Room |
| 10 Jul - 14 Aug | Wednesday | 5pm - 6pm | Nexus10, 102, Teaching Room | ||||
| 33268 | TU05 | 20 | 12 | 29 May - 26 Jun | Wednesday | 6pm - 7pm | Nexus10, 102, Teaching Room |
| 10 Jul - 14 Aug | Wednesday | 6pm - 7pm | Nexus10, 102, Teaching Room | ||||
| Related Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 33017 | LE01 | 107 | 13 | 22 May - 26 Jun | Wednesday | 2pm - 4pm | Lower Napier, LG29, Lecture Theatre |
| 10 Jul - 14 Aug | Wednesday | 2pm - 4pm | Lower Napier, LG29, Lecture Theatre | ||||
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