University Course Planner The University of Adelaide Australia

WINEMKTG 7058WT - International Marketing of Wine & Agric Products

Career: Postgraduate Coursework
Units: 3
Term: 3120
Campus: Waite
Contact: Up to 3 hours per week
Available for Non-Award Study: No
Assumed Knowledge: WINEMKTG 7055WT or WINEMKTG 7055EX
Syllabus:

This course involves teaching sessions that may be attended by both Undergraduate and Postgraduate students. This course aims to provide a comprehensive review of the theory and practice of international marketing in relation to wine and agricultural products. Topics include: environmental factors affecting global wine marketing, especially the socio-cultural implications of international trade and wine export, strategic planning and organising for international marketing, market research for wine and agricultural products, decisions on segmentation, wine product policy, pricing, channels of distribution, international wine advertising, and coordinating and controlling global wine marketing operations.

Course Fees

Course fees are displayed for the Program: select program

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Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

  Commonwealth Supported Student Contribution
Tuition Fees
Units EFTSL Pre-2010 2010 Onwards Domestic International
3 0.125 Band 3 $1,260 Band 3 $1,260 select program select program


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3120 Mon 08/08/2011 Wed 31/08/2011 Fri 16/09/2011 Fri 28/10/2011


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28586 LE01 25 16 29 Jul - 23 Sep Friday 2pm - 4pm Charles Hawker, 118, Lecture Room 4
14 Oct - 28 Oct Friday 2pm - 4pm Charles Hawker, 118, Lecture Room 4
Related Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
28587 TU01 25 16 29 Jul - 23 Sep Friday 4pm - 5pm Charles Hawker, 118, Lecture Room 4
14 Oct - 28 Oct Friday 4pm - 5pm Charles Hawker, 118, Lecture Room 4