MANAGEMT 7104 - Marketing for Leaders
Career: | Postgraduate Coursework |
---|---|
Units: | 3 |
Term: | 3733 |
Campus: | North Terrace |
Contact: | Up to 36 hours per week |
Available for Study Abroad and Exchange: | |
Available for Non-Award Study: | No |
Syllabus: |
Marketing is a critical function for all businesses, and the primary mechanism through which an organisation can shape and grow revenue. All business leaders need to understand the fundamental concepts and practices of marketing. In larger firms, marketing managers are primarily responsible for ensuring customer integration and market intelligence. This course offers an overview of professional marketing thought and action, explaining fundamentals tasks and means of analyses to help leaders evaluate a company's capacity for customer orientation, market evaluation, and opportunity to target specific markets. The course also involves an exploration of buyer behaviours, the significance of market information and analytics, and the need for business leaders to integrate product and service decisions with considerations of price, distribution and promotion. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
---|---|---|---|
0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
---|---|---|---|---|
3733 | Mon 13/02/2017 | Fri 17/02/2017 | Fri 31/03/2017 | Fri 28/04/2017 |
Class Details
Enrolment Class: Lecture | |||||||
---|---|---|---|---|---|---|---|
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
30056 | LE01 | 30 | 12 | 17 Feb - 18 Feb | Friday, Saturday | 9am - 12:30pm | Nexus10, 706, MBA Suite |
17 Feb - 18 Feb | Friday, Saturday | 12:30pm - 4pm | Nexus10, 706, MBA Suite | ||||
17 Mar - 18 Mar | Friday, Saturday | 9am - 12:30pm | Nexus10, 706, MBA Suite | ||||
17 Mar - 18 Mar | Friday, Saturday | 12:30pm - 4pm | Nexus10, 706, MBA Suite | ||||
21 Apr - 22 Apr | Friday, Saturday | 9am - 12:30pm | Nexus10, 706, MBA Suite | ||||
21 Apr - 22 Apr | Friday, Saturday | 12:30pm - 4pm | Nexus10, 706, MBA Suite | ||||
29 Apr - 29 Apr | Saturday | 9am - 12pm | Nexus10, 706, MBA Suite |