MARKETNG 3501NA - Marketing to the World
Career: | Undergraduate |
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Units: | 3 |
Term: | 3733 |
Campus: | Ngee Ann Academy |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
Assumed Knowledge: | MARKETNG 2501 |
Incompatible: | MARKETNG 3501OUA |
Assessment: | Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture |
Syllabus: |
International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project. |
Course Fees
This course is taught outside Australia and the fees are charged by the host institution in the local currency. Please contact the relevant campus directly for fees for this course.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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3733 | Mon 13/02/2017 | Fri 17/02/2017 | Fri 31/03/2017 | Fri 28/04/2017 |
Class Details
Enrolment Class: Lecture | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
30072 | 01NA | 60 | 4 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |