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MARKETNG 3503 - Market Strategy and Project
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University Course Planner The University of Adelaide Australia

MARKETNG 3503 - Market Strategy and Project

Career: Undergraduate
Units: 3
Term: 3820
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: (MARKETNG 1001 or MARKETNG 1001OUA) and MARKETNG 2505 and (MARKETNG 2501 or MARKETNG 2503)
Incompatible: MARKETNG 3507
Assessment: Exam and course assessment
Syllabus:

This is a capstone course for students completing the Bachelor of Commerce (Marketing). The course integrates market theory and management practices, within the context of marketing strategies and different competitive situations. Students will develop a marketing plan for a live client firm, on the basis of market theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3820 Mon 06/08/2018 Fri 31/08/2018 Fri 14/09/2018 Fri 26/10/2018


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
21895 TU09 20 2 27 Jul - 14 Sep Friday 3pm - 4pm Lower Napier, LG09, Teaching Room
5 Oct - 26 Oct Friday 3pm - 4pm Lower Napier, LG09, Teaching Room
24579 TU08 20 2 27 Jul - 14 Sep Friday 2pm - 3pm Ligertwood, 228, Teaching Room
5 Oct - 26 Oct Friday 2pm - 3pm Ligertwood, 228, Teaching Room
24580 TU07 20 3 24 Jul - 11 Sep Tuesday 1pm - 2pm The Braggs, 425, Teaching Room
2 Oct - 23 Oct Tuesday 1pm - 2pm The Braggs, 425, Teaching Room
24581 TU06 20 4 24 Jul - 11 Sep Tuesday 11am - 12pm Marjoribanks, 129, Teaching Room
2 Oct - 23 Oct Tuesday 11am - 12pm Marjoribanks, 129, Teaching Room
24582 TU05 20 11 27 Jul - 14 Sep Friday 4pm - 5pm Lower Napier, LG09, Teaching Room
5 Oct - 26 Oct Friday 4pm - 5pm Lower Napier, LG09, Teaching Room
24584 TU03 20 1 23 Jul - 10 Sep Monday 10am - 11am Lower Napier, LG14, Teaching Room
3 Oct - 3 Oct Wednesday 2pm - 3pm Engineering Nth, N218, Teaching Room
8 Oct - 22 Oct Monday 10am - 11am Lower Napier, LG14, Teaching Room
Note: Tutorial on Wednesday, 3 October is a replacement tutorial for the public holiday, Labour Day on Monday, 1 October.
24585 TU02 20 1 25 Jul - 12 Sep Wednesday 5pm - 6pm Lower Napier, LG09, Teaching Room
3 Oct - 24 Oct Wednesday 5pm - 6pm Lower Napier, LG09, Teaching Room
24586 TU01 20 2 23 Jul - 10 Sep Monday 11am - 12pm Lower Napier, LG14, Teaching Room
5 Oct - 5 Oct Friday 12pm - 1pm Napier, 210, Teaching Room
8 Oct - 22 Oct Monday 11am - 12pm Lower Napier, LG14, Teaching Room
Note: Tutorial on Friday, 5 October is a replacement tutorial for the public holiday, Labour Day on Monday, 1 October.
Related Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
24578 LE01 160 26 25 Jul - 12 Sep Wednesday 12pm - 2pm Napier, G04, Lecture Theatre
3 Oct - 24 Oct Wednesday 12pm - 2pm Napier, G04, Lecture Theatre