MARKETNG 1001 - Introduction to Marketing
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 3820 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Incompatible: | MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013 |
| Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 3820 | Mon 06/08/2018 | Fri 31/08/2018 | Fri 14/09/2018 | Fri 26/10/2018 |
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Class Details
| Enrolment Class: Tutorial | |||||||
|---|---|---|---|---|---|---|---|
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 20743 | TU21 | 24 | 2 | 3 Aug - 14 Sep | Friday | 9am - 10am | Nexus10, UB40, Teaching Room |
| 5 Oct - 26 Oct | Friday | 9am - 10am | Nexus10, UB40, Teaching Room | ||||
| 20744 | TU20 | 24 | FULL | 2 Aug - 13 Sep | Thursday | 5pm - 6pm | Badger, LG17, Teaching Room |
| 4 Oct - 25 Oct | Thursday | 5pm - 6pm | Badger, LG17, Teaching Room | ||||
| 24313 | TU17 | 24 | 2 | 1 Aug - 12 Sep | Wednesday | 9am - 10am | Engineering & Mathematics, EMG07, Teaching Room |
| 3 Oct - 24 Oct | Wednesday | 9am - 10am | Engineering & Mathematics, EMG07, Teaching Room | ||||
| 24314 | TU16 | 24 | FULL | 1 Aug - 12 Sep | Wednesday | 3pm - 4pm | Badger, LG17, Teaching Room |
| 3 Oct - 24 Oct | Wednesday | 3pm - 4pm | Badger, LG17, Teaching Room | ||||
| 24315 | TU15 | 24 | 1 | 30 Jul - 10 Sep | Monday | 3pm - 4pm | Badger, LG17, Teaching Room |
| 8 Oct - 22 Oct | Monday | 3pm - 4pm | Badger, LG17, Teaching Room | ||||
| 24316 | TU14 | 24 | 1 | 3 Aug - 14 Sep | Friday | 12pm - 1pm | Lower Napier, LG23, Teaching Room |
| 5 Oct - 26 Oct | Friday | 12pm - 1pm | Lower Napier, LG23, Teaching Room | ||||
| 24317 | TU13 | 24 | FULL | 30 Jul - 10 Sep | Monday | 10am - 11am | Badger, LG17, Teaching Room |
| 8 Oct - 22 Oct | Monday | 10am - 11am | Badger, LG17, Teaching Room | ||||
| 24318 | TU12 | 24 | FULL | 1 Aug - 12 Sep | Wednesday | 8am - 9am | Ligertwood, 111, Teaching Room |
| 3 Oct - 24 Oct | Wednesday | 8am - 9am | Ligertwood, 111, Teaching Room | ||||
| 24319 | TU11 | 24 | 1 | 2 Aug - 13 Sep | Thursday | 11am - 12pm | Mawson, 122, Madigan Room |
| 4 Oct - 25 Oct | Thursday | 11am - 12pm | Mawson, 122, Madigan Room | ||||
| 24320 | TU10 | 24 | 2 | 30 Jul - 10 Sep | Monday | 2pm - 3pm | Badger, LG17, Teaching Room |
| 8 Oct - 22 Oct | Monday | 2pm - 3pm | Badger, LG17, Teaching Room | ||||
| 24321 | TU09 | 24 | 3 | 30 Jul - 10 Sep | Monday | 6pm - 7pm | Schulz, 308, Teaching Room |
| 8 Oct - 22 Oct | Monday | 6pm - 7pm | Schulz, 308, Teaching Room | ||||
| 24322 | TU08 | 25 | FULL | 30 Jul - 10 Sep | Monday | 12pm - 1pm | Lower Napier, LG23, Teaching Room |
| 8 Oct - 22 Oct | Monday | 12pm - 1pm | Lower Napier, LG23, Teaching Room | ||||
| 24323 | TU07 | 25 | 4 | 1 Aug - 12 Sep | Wednesday | 5pm - 6pm | Hughes, 111a, Teaching Room |
| 3 Oct - 24 Oct | Wednesday | 5pm - 6pm | Hughes, 111a, Teaching Room | ||||
| 24325 | TU05 | 24 | 2 | 2 Aug - 13 Sep | Thursday | 12pm - 1pm | Marjoribanks, 129, Teaching Room |
| 4 Oct - 25 Oct | Thursday | 12pm - 1pm | Marjoribanks, 129, Teaching Room | ||||
| 24326 | TU04 | 25 | FULL | 31 Jul - 11 Sep | Tuesday | 6pm - 7pm | Schulz, 308, Teaching Room |
| 2 Oct - 23 Oct | Tuesday | 6pm - 7pm | Schulz, 308, Teaching Room | ||||
| 24327 | TU03 | 25 | 3 | 31 Jul - 11 Sep | Tuesday | 5pm - 6pm | Schulz, 308, Teaching Room |
| 2 Oct - 23 Oct | Tuesday | 5pm - 6pm | Schulz, 308, Teaching Room | ||||
| 24328 | TU02 | 25 | 1 | 30 Jul - 10 Sep | Monday | 11am - 12pm | Badger, LG17, Teaching Room |
| 8 Oct - 22 Oct | Monday | 11am - 12pm | Badger, LG17, Teaching Room | ||||
| 24329 | TU01 | 24 | 3 | 30 Jul - 10 Sep | Monday | 5pm - 6pm | Nexus10, UB34, Teaching Room |
| 8 Oct - 22 Oct | Monday | 5pm - 6pm | Nexus10, UB34, Teaching Room | ||||
| Related Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 20797 | LE01 | 437 | 25 | 25 Jul - 12 Sep | Wednesday | 11am - 1pm | Scott Theatre, 001, Scott Theatre |
| 3 Oct - 24 Oct | Wednesday | 11am - 1pm | Scott Theatre, 001, Scott Theatre | ||||
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