University Course Planner The University of Adelaide Australia

MARKETNG 2501 - Consumer Behaviour

Career: Undergraduate
Units: 3
Term: 3920
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 1001
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

Every individual is a consumer. Understanding consumers and influences of consumer behaviour is crucial for explaining and predicting consumption related behaviour in individuals and organisations alike. Consumer Behaviour introduces the fundamental concepts, principles and theories of consumer behaviour and relates them to the practice of marketing. Drawing on both psychological and sociological viewpoints, this course covers individual factors, such as motivation and needs, perception, learning, personality and lifestyle attitudes and external socio-cultural factors such as family, social groups and group processes, social class, culture and subculture in the context of consumption. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3920 Mon 12/08/2019 Sat 31/08/2019 Fri 20/09/2019 Fri 01/11/2019


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
20995 TU10 24 1 9 Aug - 20 Sep Friday 4pm - 5pm Hughes, 322, Teaching Room
11 Oct - 1 Nov Friday 4pm - 5pm Hughes, 322, Teaching Room
20996 TU09 24 1 9 Aug - 20 Sep Friday 3pm - 4pm Badger, LG17, Teaching Room
11 Oct - 1 Nov Friday 3pm - 4pm Badger, LG17, Teaching Room
20997 TU08 24 9 8 Aug - 19 Sep Thursday 8am - 9am Benham, G25, Peter Martin Room
10 Oct - 31 Oct Thursday 8am - 9am Benham, G25, Peter Martin Room
20998 TU07 24 1 7 Aug - 18 Sep Wednesday 8am - 9am Mawson, 134, Sprigg Room
9 Oct - 30 Oct Wednesday 8am - 9am Mawson, 134, Sprigg Room
20999 TU06 24 FULL 7 Aug - 18 Sep Wednesday 9am - 10am Mawson, 134, Sprigg Room
9 Oct - 30 Oct Wednesday 9am - 10am Mawson, 134, Sprigg Room
21000 TU05 24 2 9 Aug - 20 Sep Friday 12pm - 1pm Mawson, 122, Madigan Room
11 Oct - 1 Nov Friday 12pm - 1pm Mawson, 122, Madigan Room
21003 TU02 24 3 5 Aug - 16 Sep Monday 9am - 10am Lower Napier, LG23, Teaching Room
14 Oct - 28 Oct Monday 9am - 10am Lower Napier, LG23, Teaching Room
21004 TU01 24 3 8 Aug - 19 Sep Thursday 5pm - 6pm Lower Napier, LG24, Teaching Room
10 Oct - 31 Oct Thursday 5pm - 6pm Lower Napier, LG24, Teaching Room
21005 TU11 24 2 5 Aug - 16 Sep Monday 8am - 9am Lower Napier, LG23, Teaching Room
14 Oct - 28 Oct Monday 8am - 9am Lower Napier, LG23, Teaching Room
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
23041 LE01 216 22 1 Aug - 19 Sep Thursday 1pm - 3pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
10 Oct - 31 Oct Thursday 1pm - 3pm Horace Lamb, 1022, Horace Lamb Lecture Theatre