University Course Planner The University of Adelaide Australia

MARKETNG 1001UAC - Introduction to Marketing

Career: Non-Award
Units: 3
Term: 3948
Campus: University of Adelaide College
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Incompatible: MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

Course Fees

Tuition fees for students undertaking this course are charged by University of Adelaide College.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3948 Mon 21/10/2019 Fri 25/10/2019 Tue 26/11/2019 Fri 20/12/2019


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
46054 01BR 130 104 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.