University Course Planner The University of Adelaide Australia

MARKETNG 7120 - Research Project in Marketing (M)

Career: Postgraduate Coursework
Units: 6
Term: 3939
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: COMMERCE 7039, MARKETNG 7104
Syllabus:

The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. Using qualitative and quantitative techniques of marketing research, you will conduct a research project on a marketing problem to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
6
0.25
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3939 Mon 23/09/2019 Fri 27/09/2019 Fri 01/11/2019 Fri 29/11/2019


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36003 SE01 30 1 11 Sep - 27 Nov Wednesday 6pm - 8pm Nexus10, UB34, Teaching Room