University Course Planner The University of Adelaide Australia

MDIA 3207 - Media Industry Transitions

Career: Undergraduate
Units: 6
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Restriction: Available to BMedia students only
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Pre-Requisite: At least 9 units of Level I Media study, and at least 9 units from MDIA 2301, MDIA 2302, MDIA 2306, MDIA 3310
Assessment: Reflective analysis 10%, Progress report 20%, Host evaluation report or group presentation 20%, Final report 40%, Participation & professionalism 10%

This course prepares students for transition to professional employment and/or further studies. Students attend a pre-semester induction and the core module prior to taking their preferred independent course pathway. The core module refreshes prior media knowledge of theoretical and regulatory frameworks and research uses in the sector. It introduces: emerging trends and issues in the local sector; workplace cultures; professional self-audits; time-management, observational and negotiation skills; legal and contractual obligations; research and communication strategies for employment; a range of business communication genres; professional profile and presentation techniques and peer-to-peer networking activities. Independent pathway workshops occur mid-semester, followed by individual consultations, and a peer-to-peer workshop in Week 12. Pathway (A) has a Work-Integrated-Learning (WIL) focus, including a self-initiated, flexibly-organised placement of 10-12 days at a host organisation. Students conduct a 'virtual job search', set personalised learning objectives, and gain direct industry experience by working closely with a host supervisor. Students submit in situ progress reports to their academic supervisor; and a Final Report of 4000 words, excluding appendices, which synthesises academic and workplace learning in a business report format of publishable standard. University insurance contracts require pre-start approval by Faculty office. Hosts provide graded student evaluations. Placements are monitored by academic supervisors. Pathway (B) students conduct an individual desktop research project using public domain materials. Two research training workshops cover the design, theoretical positioning and conduct of secondary research; evidence and argument; ethical and legal issues; and the compositional features of a 5000 word research report. Students work under academic supervision to complete their industry study, consolidating and advancing research capabilities developed in advanced-level Media core courses. Research projects proceed following approval from academic staff. They can be designed as a preliminary study for future research.

Course Fees

To display course fees, please select your status and program below:

Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 12/08/2019 Sat 31/08/2019 Fri 20/09/2019 Fri 01/11/2019

Class Details

Enrolment Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
20383 WR01 50 24 31 Jul - 21 Aug Wednesday 2pm - 5pm Schulz, 307, Teaching Room
30 Oct - 30 Oct Wednesday 2pm - 5pm Schulz, 307, Teaching Room
Related Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
20371 SE02 20 9 28 Aug - 4 Sep Wednesday 2pm - 4pm Schulz, 307, Teaching Room
Note: Research Project Workshop
20372 SE01 40 25 28 Aug - 4 Sep Wednesday 4pm - 6pm Schulz, 307, Teaching Room
Note: Placement Workshop