MARKETNG 2506 - Building & Managing Brands
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 3910 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Assumed Knowledge: | MARKETNG 1001 |
| Incompatible: | MARKETNG 2506OUA, MARKETNG 3505 |
| Assessment: | Exams/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
A company's brand will often be amongst the most valuable of their assets. Even startup companies and individuals need to be conscious of what their brand stands for. The 'Brand Manager' in a large company is responsible for the maintaining and growing the value of the company's brand. This course prepares student for this role, for 'products' that may be a good or a service, a tangible or an intangible. Industry standard brand metrics are used as an introduction to practical measurement and management and the course advances to the theory of brand equity, points of parity and points of difference. Brand co-creation is explored, with particular reference to social media marketing such as Facebook, Twitter and Blogs. The leveraging of brand equity into brand extensions (as with Virgin) is evaluated as a form of growth strategy. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 3910 | Mon 18/03/2019 | Sun 31/03/2019 | Fri 10/05/2019 | Fri 14/06/2019 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 10645 | TU09 | 24 | FULL | 14 Mar - 11 Apr | Thursday | 11am - 12pm | Nexus10, 102, Teaching Room |
| 2 May - 6 Jun | Thursday | 11am - 12pm | Nexus10, 102, Teaching Room | ||||
| 10646 | TU08 | 22 | 1 | 12 Mar - 9 Apr | Tuesday | 3pm - 4pm | Badger, LG17, Teaching Room |
| 30 Apr - 4 Jun | Tuesday | 3pm - 4pm | Badger, LG17, Teaching Room | ||||
| 10647 | TU07 | 24 | FULL | 14 Mar - 14 Mar | Thursday | 1pm - 2pm | Hughes, 113, Teaching Room |
| 18 Mar - 8 Apr | Monday | 12pm - 1pm | Lower Napier, LG23, Teaching Room | ||||
| 29 Apr - 3 Jun | Monday | 12pm - 1pm | Lower Napier, LG23, Teaching Room | Note: Tutorial on Thursday 14th March is a replacement for the Monday public holiday. | |||
| 10648 | TU06 | 24 | FULL | 12 Mar - 9 Apr | Tuesday | 2pm - 3pm | Badger, LG17, Teaching Room |
| 30 Apr - 4 Jun | Tuesday | 2pm - 3pm | Badger, LG17, Teaching Room | ||||
| 10649 | TU05 | 24 | FULL | 14 Mar - 14 Mar | Thursday | 4pm - 5pm | Lower Napier, LG21, Teaching Room |
| 18 Mar - 8 Apr | Monday | 3pm - 4pm | Lower Napier, LG15, Teaching Room | ||||
| 29 Apr - 3 Jun | Monday | 3pm - 4pm | Lower Napier, LG15, Teaching Room | Note: Tutorial on Thursday 14th March is a replacement for the Monday public holiday. | |||
| 10650 | TU04 | 24 | FULL | 14 Mar - 11 Apr | Thursday | 8am - 9am | Napier, 205, Teaching Room |
| 2 May - 6 Jun | Thursday | 8am - 9am | Napier, 205, Teaching Room | ||||
| 10651 | TU03 | 24 | 1 | 14 Mar - 14 Mar | Thursday | 3pm - 4pm | Lower Napier, LG15, Teaching Room |
| 18 Mar - 8 Apr | Monday | 1pm - 2pm | Lower Napier, LG24, Teaching Room | ||||
| 29 Apr - 3 Jun | Monday | 1pm - 2pm | Lower Napier, LG24, Teaching Room | Note: Tutorial on Thursday 14th March is a replacement for the Monday public holiday. | |||
| 10652 | TU02 | 24 | 2 | 13 Mar - 10 Apr | Wednesday | 8am - 9am | Hughes, 322, Teaching Room |
| 1 May - 5 Jun | Wednesday | 8am - 9am | Hughes, 322, Teaching Room | ||||
| 10653 | TU01 | 24 | 2 | 12 Mar - 12 Mar | Tuesday | 8am - 9am | Nexus10, UB40, Teaching Room |
| 18 Mar - 8 Apr | Monday | 9am - 10am | Lower Napier, LG23, Teaching Room | ||||
| 29 Apr - 3 Jun | Monday | 9am - 10am | Lower Napier, LG23, Teaching Room | Note: Tutorial on Tuesday 12th March is a replacement for the Monday public holiday. | |||
| 18897 | TU10 | 24 | FULL | 12 Mar - 9 Apr | Tuesday | 5pm - 6pm | Horace Lamb, 422, Teaching Room |
| 30 Apr - 4 Jun | Tuesday | 5pm - 6pm | Horace Lamb, 422, Teaching Room | ||||
| Related Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 10644 | LE01 | 200 | 5 | 6 Mar - 6 Mar | Wednesday | 8am - 9am | Physics, 103, Kerr Grant Lecture Theatre |
| 6 Mar - 10 Apr | Wednesday | 9am - 11am | Physics, 103, Kerr Grant Lecture Theatre | ||||
| 1 May - 12 Jun | Wednesday | 9am - 11am | Physics, 103, Kerr Grant Lecture Theatre | ||||
| 19040 | LECO | 38 | FULL | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This is an online lecture, students can attend the physical lecture if space permits. | ||
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