MANAGEMT 7104NA - Marketing for Leaders
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4042 |
Campus: | Ngee Ann Academy |
Contact: | Up to 36 hours per week |
Restriction: | Available for both Adelaide and Master of Business Administration, Graduate Diploma and Graduate Certificate students only |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | No |
Syllabus: |
Marketing is a critical function for all businesses, and the primary mechanism through which an organisation can shape and grow revenue. All business leaders need to understand the fundamental concepts and practices of marketing. In larger firms, marketing managers are primarily responsible for ensuring customer integration and market intelligence. This course offers an overview of professional marketing thought and action, explaining fundamentals tasks and means of analyses to help leaders evaluate a company's capacity for customer orientation, market evaluation, and opportunity to target specific markets. The course also involves an exploration of buyer behaviours, the significance of market information and analytics, and the need for business leaders to integrate product and service decisions with considerations of price, distribution and promotion. |
Course Fees
This course is taught outside Australia and the fees are charged by the host institution in the local currency. Please contact the relevant campus directly for fees for this course.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4042 | Mon 10/02/2020 | Thu 13/02/2020 | Wed 15/04/2020 | Not Available |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
40218 | 01NA | 25 | 14 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |