MARKETNG 3501 - Marketing to the World
Career: | Undergraduate |
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Units: | 3 |
Term: | 4020 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
Assumed Knowledge: | MARKETNG 2501 |
Incompatible: | MARKETNG 3501OUA |
Assessment: | Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture |
Syllabus: |
International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4020 | Mon 10/08/2020 | Wed 19/08/2020 | Fri 30/10/2020 | Not Available |
Class Details
Enrolment Class: Tutorial | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
22422 | TU11 | 25 | 3 | 30 Jul - 17 Sep | Thursday | 9am - 10am | Marjoribanks, 128, BankSA Teaching Suite |
15 Oct - 29 Oct | Thursday | 9am - 10am | Marjoribanks, 128, BankSA Teaching Suite | ||||
22424 | TU09 | 25 | 2 | 29 Jul - 16 Sep | Wednesday | 8am - 9am | Marjoribanks, 128, BankSA Teaching Suite |
14 Oct - 28 Oct | Wednesday | 8am - 9am | Marjoribanks, 128, BankSA Teaching Suite | ||||
22426 | TU07 | 25 | FULL | 29 Jul - 16 Sep | Wednesday | 11am - 12pm | Schulz, 308, Teaching Room |
14 Oct - 28 Oct | Wednesday | 11am - 12pm | Schulz, 308, Teaching Room | ||||
22427 | TU06 | 25 | 4 | 30 Jul - 17 Sep | Thursday | 10am - 11am | MyUni, OL, Online Class |
15 Oct - 29 Oct | Thursday | 10am - 11am | MyUni, OL, Online Class | ||||
22428 | TU05 | 25 | FULL | 27 Jul - 14 Sep | Monday | 10am - 11am | MyUni, OL, Online Class |
12 Oct - 26 Oct | Monday | 10am - 11am | MyUni, OL, Online Class | ||||
22429 | TU04 | 25 | 2 | 27 Jul - 14 Sep | Monday | 12pm - 1pm | Benham, G25, Peter Martin Room |
12 Oct - 26 Oct | Monday | 12pm - 1pm | Benham, G25, Peter Martin Room | ||||
22430 | TU03 | 23 | FULL | 27 Jul - 14 Sep | Monday | 4pm - 5pm | Lower Napier, LG21, Teaching Room |
12 Oct - 26 Oct | Monday | 4pm - 5pm | Lower Napier, LG21, Teaching Room | ||||
22431 | TU02 | 25 | 1 | 29 Jul - 16 Sep | Wednesday | 1pm - 2pm | Marjoribanks, 128, BankSA Teaching Suite |
14 Oct - 28 Oct | Wednesday | 1pm - 2pm | Marjoribanks, 128, BankSA Teaching Suite | ||||
22432 | TU01 | 25 | 10 | 30 Jul - 17 Sep | Thursday | 11am - 12pm | MyUni, OL, Online Class |
15 Oct - 29 Oct | Thursday | 11am - 12pm | MyUni, OL, Online Class | ||||
Automatic Enrolment Class: Lecture | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
22420 | LE01 | 223 | 22 | 29 Jul - 16 Sep | Wednesday | 9am - 11am | MyUni, OL, Online Class |
7 Oct - 28 Oct | Wednesday | 9am - 11am | MyUni, OL, Online Class |