University Course Planner The University of Adelaide Australia

MARKETNG 7104 - Marketing Management (M)

Career: Postgraduate Coursework
Units: 3
Term: Trimester 3
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Syllabus:

Marketing lies at the core of all business. Whatever the character or size of your entity, its profit can come from only one place; the marketplace. All businesses are dependent on the income they earn from their customers, clients or buyers. In most larger businesses it is marketing managers who are primarily responsible for keeping their company close to its customers. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities. This course offers a complete introduction to professional marketing thought and action. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. There is then assessment of buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 3 Mon 21/09/2020 Wed 30/09/2020 Wed 25/11/2020 Not Available


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36093 SE03 32 1 7 Sep - 28 Sep Monday 12:30pm - 3:30pm Schulz, 307, Teaching Room
12 Oct - 23 Nov Monday 12:30pm - 3:30pm Schulz, 307, Teaching Room
Note: Available face-to-face (on-campus).