University Course Planner The University of Adelaide Australia

MARKETNG 7104OL - Marketing Management (M)

Career: Postgraduate Coursework
Units: 3
Term: Trimester 1
Campus: Online
Syllabus:

Marketing lies at the core of all business. Whatever the character or size of your entity, its profit can come from only one place; the marketplace. All businesses are dependent on the income they earn from their customers, clients or buyers. In most larger businesses it is marketing managers who are primarily responsible for keeping their company close to its customers. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities. This course offers a complete introduction to professional marketing thought and action. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. There is then assessment of buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 17/02/2020 Thu 20/02/2020 Wed 29/04/2020 Not Available


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30105 01OL 25 12 No details available
Note: Note: This is an entirely ONLINE course. If you are an International Student please be aware that there are VISA restrictions on how much of your study can be done online. If you have any questions please speak to a Program Advisor