University Course Planner The University of Adelaide Australia

MARKETNG 7104UAC - Marketing Management (M)

Career: Non-Award
Units: 3
Term: Trimester 1
Campus: University of Adelaide College
Syllabus:

Marketing lies at the core of all business. Whatever the character or size of your entity, its profit can come from only one place; the marketplace. All businesses are dependent on the income they earn from their customers, clients or buyers. In most larger businesses it is marketing managers who are primarily responsible for keeping their company close to its customers. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities. This course offers a complete introduction to professional marketing thought and action. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. There is then assessment of buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary.

Course Fees

Tuition fees for students undertaking this course are charged by University of Adelaide College.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 17/02/2020 Thu 20/02/2020 Wed 29/04/2020 Not Available


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30060 SE02 8 3 4 Feb - 28 Apr Tuesday 4pm - 7pm Barr Smith South, 2051, Teaching Room
30061 SE01 8 1 6 Feb - 30 Apr Thursday 12:30pm - 3:30pm Barr Smith South, 2051, Teaching Room