MDIA 3331 - Popular Media: Text, Audience, Industry
Career: | Undergraduate |
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Units: | 3 |
Term: | 4020 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Check with School |
Pre-Requisite: | MDIA 2306 |
Assessment: | Weekly reading tests x 10, Group Textual Analysis, Group Audience analysis, Franchise report, Reflection on participation. |
Syllabus: |
Popular franchise media dominate the contemporary English language screen media landscape. This course aims to analyse franchise media products from three separate directions: as texts, through audience analysis, and through examination of industrial structures. Students will work in teams, focusing on their choice (from given options) of franchise, applying the overlying theoretical and analytical frameworks to their specific case study. The first portion of the course will focus on the texts themselves, analysing how they make meaning using different media studies approaches. The second part of the course will focus on media users – fandoms and audiences – as well as interrogating the celebrity structures associated with the contemporary media industry. Thirdly, the industrial structures of mass media production will be investigated. The course work will build on the ideas and theories developed across the core courses in the media program, allowing students to apply their learning to a specific case study. The final assignment asks students to combine these three approaches into an integrated report on their franchise media product, demonstrating a cohesive understanding of the interdependence of text, industry, and audience. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4020 | Mon 10/08/2020 | Wed 19/08/2020 | Fri 30/10/2020 | Not Available |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
21326 | SE03 | 50 | 46 | 29 Jul - 16 Sep | Wednesday | 2pm - 5pm | MyUni, OL, Online Class |
7 Oct - 28 Oct | Wednesday | 2pm - 5pm | MyUni, OL, Online Class | ||||
21327 | SE02 | 50 | 16 | 29 Jul - 16 Sep | Wednesday | 2pm - 5pm | Barr Smith South, 1062, Teaching Room |
7 Oct - 28 Oct | Wednesday | 2pm - 5pm | Barr Smith South, 1062, Teaching Room |