University Course Planner The University of Adelaide Australia

MDIA 3331 - Popular Media: Text, Audience, Industry

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Pre-Requisite: MDIA 2306
Assumed Knowledge: Students should have good knowledge of a range of media theories
Assessment: Weekly reading tests x 10 20% total, Group Textual Analysis 15%, Group Audience analysis 15%, Franchise report 40%, Reflection on participation 10%.

Popular franchise media dominate the contemporary English language screen media landscape. This course aims to analyse franchise media products from three separate directions: as texts, through audience analysis, and through examination of industrial structures. Students will work in teams, focusing on their choice (from given options) of franchise, applying the overlying theoretical and analytical frameworks to their specific case study. The first portion of the course will focus on the texts themselves, analysing how they make meaning using different media studies approaches. The second part of the course will focus on media users – fandoms and audiences – as well as interrogating the celebrity structures associated with the contemporary media industry. Thirdly, the industrial structures of mass media production will be investigated. The course work will build on the ideas and theories developed across the core courses in the media program, allowing students to apply their learning to a specific case study. The final assignment asks students to combine these three approaches into an integrated report on their franchise media product, demonstrating a cohesive understanding of the interdependence of text, industry, and audience.

Course Fees

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Student Status


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Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

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Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 10/08/2020 Wed 19/08/2020 Fri 30/10/2020 Not Available

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
21326 SE03 50 46 29 Jul - 16 Sep Wednesday 2pm - 5pm MyUni, OL, Online Class
7 Oct - 28 Oct Wednesday 2pm - 5pm MyUni, OL, Online Class
21327 SE02 50 16 29 Jul - 16 Sep Wednesday 2pm - 5pm Barr Smith South, 1062, Teaching Room
7 Oct - 28 Oct Wednesday 2pm - 5pm Barr Smith South, 1062, Teaching Room