ENTREP 2012 - Driving Decisions: New Venture Marketing
Career: | Undergraduate |
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Units: | 3 |
Term: | 4010 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Incompatible: | ENTREP 2002, TECHCOMM 2002 |
Assessment: | Individual and group assignments, examination |
Syllabus: |
How do you get your startup to stand out in a crowded market? Marketing for a fledgling entrepreneurial startup can be significantly different to traditional marketing approaches. You investigate market segmentation, product selection, pricing decisions, distribution, promotional strategy and activities and how these variables work together to develop and operationalise a detailed marketing plan for a new venture. You cultivate skills and knowledge to identify which key marketing techniques and theories are most suitable for new ventures, though these methods and practices can be equally applicable to existing organisations. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4010 | Mon 16/03/2020 | Thu 26/03/2020 | Fri 12/06/2020 | Not Available |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
11203 | SE01 | 56 | 32 | 5 May - 8 May | Tuesday, Wednesday, Friday | 9am - 4pm | Barr Smith South, 2051, Teaching Room |
19 May - 22 May | Tuesday, Wednesday, Friday | 9am - 4pm | Barr Smith South, 2051, Teaching Room |