MARKETNG 3510 - Contemporary Issues in Marketing
Career: | Undergraduate |
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Units: | 3 |
Term: | 4020 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Check with School |
Assessment: | Seminar discussion, Group Project and final exam |
Syllabus: |
This course is designed to provide students with an in-depth understanding of some of the main theoretical and research perspectives that have contributed to the academic knowledge in marketing. Consideration will be given to some of the important debates to which theorising about these different perspectives has given rise with the implications of these for both research and practice explored. Furthermore, the course intends to familiarise students with reading academic publications in marketing, developing their ability to critically analyse and evaluate such publications. Throughout the course, students are exposed to a wide range or methodologies used in business research as well as develop the ability to assess the validity of findings described in the scholarly literature. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4020 | Mon 10/08/2020 | Wed 19/08/2020 | Fri 30/10/2020 | Not Available |
Class Details
Enrolment Class: Lecture | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
22443 | LE01 | 0 | FULL | 28 Jul - 15 Sep | Tuesday | 1pm - 4pm | Schulz, 308, Teaching Room |
6 Oct - 27 Oct | Tuesday | 1pm - 4pm | Schulz, 308, Teaching Room | Note: Available face-to-face (on-campus). |