MDIA 1019 - Image and Brand
Career: | Undergraduate |
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Units: | 3 |
Term: | 4020 |
Campus: | North Terrace |
Contact: | Up to 3 contact hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | No |
Assessment: | Quiz 20%, Group Presentation 30%, Case Study Report 40%, Active Participation 10% |
Syllabus: |
Positioning a product, company, or person in relation to consumers, audiences, fans or employers is central to gaining attention and providing value, yet whether looking at this on an individual basis or engaging with the most powerful organisations in the world, effective communication is often hit and miss. There are myriad approaches to understanding the interaction between individuals, organisations, and groups to fit different situations and contexts. In Image and Brand, you will be introduced to key perspectives from audience research, identity theory, organisational communication, visual communications, and persona studies, applying these approaches to case studies from around the world. This course provides the theoretical framework and social and cultural context for students in the Visual Design, Social Media and Digital Promotion, and Photographic Imaging majors, as well as an introduction to influential ideas on identity and branding for students in other programs. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4020 | Mon 10/08/2020 | Wed 19/08/2020 | Fri 30/10/2020 | Not Available |
Class Details
Enrolment Class: Lecture | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
25317 | LE01 | 150 | 17 | 29 Jul - 16 Sep | Wednesday | 11am - 12pm | MyUni, OL, Online Class |
7 Oct - 28 Oct | Wednesday | 11am - 12pm | MyUni, OL, Online Class | ||||
Related Class: Workshop | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
25318 | WR02 | 39 | 5 | 6 Aug - 17 Sep | Thursday | 1pm - 3pm | MyUni, OL, Online Class |
8 Oct - 22 Oct | Thursday | 1pm - 3pm | MyUni, OL, Online Class | ||||
25319 | WR01 | 38 | 8 | 29 Jul - 16 Sep | Wednesday | 1pm - 3pm | MyUni, OL, Online Class |
7 Oct - 28 Oct | Wednesday | 1pm - 3pm | MyUni, OL, Online Class | ||||
28995 | WR03 | 38 | 2 | 31 Jul - 18 Sep | Friday | 10am - 12pm | MyUni, OL, Online Class |
9 Oct - 30 Oct | Friday | 10am - 12pm | MyUni, OL, Online Class | ||||
29025 | WR04 | 38 | 5 | 31 Jul - 18 Sep | Friday | 12pm - 2pm | MyUni, OL, Online Class |
9 Oct - 30 Oct | Friday | 12pm - 2pm | MyUni, OL, Online Class |