University Course Planner The University of Adelaide Australia

MDIA 1019 - Image and Brand

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 contact hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Assessment: Quiz 20%, Group Presentation 30%, Case Study Report 40%, Active Participation 10%
Syllabus:

Positioning a product, company, or person in relation to consumers, audiences, fans or employers is central to gaining attention and providing value, yet whether looking at this on an individual basis or engaging with the most powerful organisations in the world, effective communication is often hit and miss. There are myriad approaches to understanding the interaction between individuals, organisations, and groups to fit different situations and contexts. In Image and Brand, you will be introduced to key perspectives from audience research, identity theory, organisational communication, visual communications, and persona studies, applying these approaches to case studies from around the world. This course provides the theoretical framework and social and cultural context for students in the Visual Design, Social Media and Digital Promotion, and Photographic Imaging majors, as well as an introduction to influential ideas on identity and branding for students in other programs.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 10/08/2020 Wed 19/08/2020 Fri 18/09/2020 Fri 30/10/2020


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
25317 LE01 90 23 29 Jul - 16 Sep Wednesday 11am - 12pm Helen Mayo Sth, SG23, Teaching Room
7 Oct - 28 Oct Wednesday 11am - 12pm Helen Mayo Sth, SG23, Teaching Room
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
25318 WR02 30 FULL 30 Jul - 17 Sep Thursday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
8 Oct - 29 Oct Thursday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
25319 WR01 30 FULL 29 Jul - 16 Sep Wednesday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
7 Oct - 28 Oct Wednesday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
28995 WR03 30 23 31 Jul - 18 Sep Friday 10am - 12pm Helen Mayo Sth, S118, Computer Suite
9 Oct - 30 Oct Friday 10am - 12pm Helen Mayo Sth, S118, Computer Suite