University Course Planner The University of Adelaide Australia

MDIA 2227 - Media Relations

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Pre-Requisite: At least 12 units of undergraduate study
Assessment: Online exercises 20%, Media release and exegesis 30%, Campaign analysis 40%, Participation 10%

This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices

Course Fees

To display course fees, please select your status and program below:

Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 10/08/2020 Wed 19/08/2020 Fri 30/10/2020 Not Available

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28763 LEC0 100 6 No details available
Note: Online lecture
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
21321 WR02 55 5 30 Jul - 17 Sep Thursday 3pm - 5pm Ligertwood, 231, Lecture Theatre
8 Oct - 29 Oct Thursday 3pm - 5pm Ligertwood, 231, Lecture Theatre
21322 WR01 49 5 29 Jul - 16 Sep Wednesday 3pm - 5pm MyUni, OL, Online Class
7 Oct - 28 Oct Wednesday 3pm - 5pm MyUni, OL, Online Class