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MDIA 3341 - Advanced Digital Promotion
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MDIA 3341 - Advanced Digital Promotion

Career: Undergraduate
Units: 3
Term: 4010
Campus: North Terrace
Contact: Up to 3 contact hours per week
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Pre-Requisite: MDIA 1002 or MDIA 1014OL or MARKETNG 2506 or MARKETNG 2506OUA (Prereq not required by B.Media/Media Major/Minor students
Incompatible: MDIA 7004
Assessment: Social media audit and analysis, Portfolio and exegesis, Participation
Syllabus:

In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4010 Mon 16/03/2020 Thu 26/03/2020 Fri 12/06/2020 Not Available


Class Details

Enrolment Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
12810 WR01 30 2 5 Mar - 9 Apr Thursday 2pm - 5pm Helen Mayo Sth, S106, Computer Suite
30 Apr - 4 Jun Thursday 2pm - 5pm Helen Mayo Sth, S106, Computer Suite