University Course Planner The University of Adelaide Australia

MDIA 3341 - Advanced Digital Promotion

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: North Terrace
Contact: Up to 3 contact hours per week
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Pre-Requisite: MDIA 1019 plus at least 6 units of Lvel II undergraduate study
Assessment: Social media audit and analysis 40%, Portfolio and exegesis 50%, Participation 10%

In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Mon 16/03/2020 Thu 26/03/2020 Fri 12/06/2020 Not Available

Class Details

Enrolment Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
12810 WR01 30 2 5 Mar - 9 Apr Thursday 2pm - 5pm Helen Mayo Sth, S106, Computer Suite
30 Apr - 4 Jun Thursday 2pm - 5pm Helen Mayo Sth, S106, Computer Suite