MARKETNG 1001 - Introduction to Marketing
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4120 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Incompatible: | MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013 |
| Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4120 | Mon 09/08/2021 | Wed 18/08/2021 | Fri 17/09/2021 | Fri 29/10/2021 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 21591 | TU14 | 25 | 1 | 29 Jul - 16 Sep | Thursday | 3pm - 4pm | MyUni, OL, Online Class |
| 7 Oct - 28 Oct | Thursday | 3pm - 4pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| 21592 | TU13 | 25 | FULL | 29 Jul - 16 Sep | Thursday | 1pm - 2pm | MyUni, OL, Online Class |
| 7 Oct - 28 Oct | Thursday | 1pm - 2pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| 21593 | TU12 | 25 | 2 | 28 Jul - 15 Sep | Wednesday | 4pm - 5pm | Nexus10, UB35, Teaching Room |
| 6 Oct - 27 Oct | Wednesday | 4pm - 5pm | Nexus10, UB35, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21595 | TU10 | 25 | FULL | 28 Jul - 15 Sep | Wednesday | 9am - 10am | Napier, 210, Teaching Room |
| 6 Oct - 27 Oct | Wednesday | 9am - 10am | Napier, 210, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21598 | TU07 | 25 | 2 | 26 Jul - 13 Sep | Monday | 11am - 12pm | Hughes, 111a, Teaching Room |
| 11 Oct - 25 Oct | Monday | 11am - 12pm | Hughes, 111a, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21599 | TU06 | 25 | 1 | 28 Jul - 15 Sep | Wednesday | 3pm - 4pm | Nexus10, UB35, Teaching Room |
| 6 Oct - 27 Oct | Wednesday | 3pm - 4pm | Nexus10, UB35, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21600 | TU05 | 25 | 1 | 30 Jul - 17 Sep | Friday | 10am - 11am | Marjoribanks, 128, BankSA Teaching Suite |
| 8 Oct - 29 Oct | Friday | 10am - 11am | Marjoribanks, 128, BankSA Teaching Suite | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21601 | TU04 | 25 | 1 | 30 Jul - 17 Sep | Friday | 11am - 12pm | Marjoribanks, 128, BankSA Teaching Suite |
| 8 Oct - 29 Oct | Friday | 11am - 12pm | Marjoribanks, 128, BankSA Teaching Suite | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21602 | TU03 | 25 | FULL | 26 Jul - 13 Sep | Monday | 12pm - 1pm | Hughes, 111a, Teaching Room |
| 11 Oct - 25 Oct | Monday | 12pm - 1pm | Hughes, 111a, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21603 | TU02 | 25 | FULL | 28 Jul - 15 Sep | Wednesday | 8am - 9am | Napier, 210, Teaching Room |
| 6 Oct - 27 Oct | Wednesday | 8am - 9am | Napier, 210, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28867 | LEC0 | 250 | 7 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: Please ignore the above note and refer to the following details - This class now has a FACE TO FACE option for those who can attend. This class will be recorded during the face-to-face session. For online students please see recording in MyUni after the scheduled session. Details of the face to face session are as follows: Wednesdays 12-2pm (Adelaide Time), Horace Lamb 1022 Lecture Theatre. | ||
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