WINE 7005EX - Direct Wine Marketing and Cellar Door Management
|Available for Study Abroad and Exchange:|
|Available for Non-Award Study:||Check with School|
This course provides students with basic understanding of the specific attributes of direct selling objectives and strategies, this includes direct mail, viral approaches and smart phone applications. However, the emphasis is placed on providing knowledge and developing skills specific to the production and implementation of strong and effective web based strategies to build consumer attachment and brand loyalty. This will include brand website development, club and community development, live streaming of wine events and online wine sales via 'virtual cellar doors'.
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
* This course is not normally offered to international students studying within Australia.
Course OutlineA Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
|Term||Last Day to Add Online||Census Date||Last Day to WNF||Last Day to WF|
|4133||Mon 15/02/2021||Thu 18/02/2021||Tue 06/04/2021||Wed 28/04/2021|
|Enrolment Class: Seminar|
|30220||01EX||19||FULL||This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.||Note: This class is delivered entirely online.|