University Course Planner The University of Adelaide Australia

WINE 7005EX - Direct Wine Marketing and Cellar Door Management

Career: Postgraduate Coursework
Units: 3
Term: 4133
Campus: External
Available for Study Abroad and Exchange:
Available for Non-Award Study: Check with School

This course provides students with basic understanding of the specific attributes of direct selling objectives and strategies, this includes direct mail, viral approaches and smart phone applications. However, the emphasis is placed on providing knowledge and developing skills specific to the production and implementation of strong and effective web based strategies to build consumer attachment and brand loyalty. This will include brand website development, club and community development, live streaming of wine events and online wine sales via 'virtual cellar doors'.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.


* This course is not normally offered to international students studying within Australia.

Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4133 Mon 15/02/2021 Thu 18/02/2021 Tue 06/04/2021 Wed 28/04/2021

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30220 01EX 19 FULL This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This class is delivered entirely online.