MARKETNG 3004 - Marketing Planning Project
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4120 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Check with School |
| Pre-Requisite: | (MARKETNG 1001 or MARKETNG 1001OUA) and MARKETNG 2010 |
| Assumed Knowledge: | MARKETNG 3006 |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Tutorial participation, assignments, oral presentation |
| Syllabus: |
Students work in groups to prepare a Marketing Plan for a local Adelaide business or not-for-profit organization. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of market theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4120 | Mon 09/08/2021 | Wed 18/08/2021 | Fri 17/09/2021 | Fri 29/10/2021 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 21614 | TU07 | 20 | 4 | 2 Aug - 13 Sep | Monday | 4pm - 6pm | MyUni, OL, Online Class |
| 11 Oct - 25 Oct | Monday | 4pm - 6pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| 21615 | TU06 | 24 | 6 | 4 Aug - 15 Sep | Wednesday | 1pm - 3pm | MyUni, OL, Online Class |
| 6 Oct - 27 Oct | Wednesday | 1pm - 3pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| 21616 | TU05 | 24 | 5 | 3 Aug - 14 Sep | Tuesday | 4pm - 6pm | Schulz, 308, Teaching Room |
| 5 Oct - 26 Oct | Tuesday | 4pm - 6pm | Schulz, 308, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21617 | TU04 | 24 | 1 | 2 Aug - 13 Sep | Monday | 2pm - 4pm | Nexus10, UB36, Teaching Room |
| 11 Oct - 25 Oct | Monday | 2pm - 4pm | Nexus10, UB36, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21618 | TU03 | 24 | 3 | 3 Aug - 14 Sep | Tuesday | 2pm - 4pm | Schulz, 308, Teaching Room |
| 5 Oct - 26 Oct | Tuesday | 2pm - 4pm | Schulz, 308, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21619 | TU02 | 24 | FULL | 4 Aug - 15 Sep | Wednesday | 10am - 12pm | Marjoribanks, 129, Teaching Room |
| 6 Oct - 27 Oct | Wednesday | 10am - 12pm | Marjoribanks, 129, Teaching Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| 21620 | TU01 | 20 | 2 | 4 Aug - 15 Sep | Wednesday | 4pm - 6pm | Benham, G25, Peter Martin Room |
| 6 Oct - 27 Oct | Wednesday | 4pm - 6pm | Benham, G25, Peter Martin Room | Note: This class is only available for face-to-face (on-campus) students. | |||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28872 | LEC0 | 160 | 21 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: Please ignore the above note and refer to the following details - This class now has a FACE TO FACE option for those who can attend. This class will be recorded during the face-to-face session. For online students please see recording in MyUni after the scheduled session. Details of the face to face session are as follows: For the first 2 weeks: Mondays 11am-1pm (Adelaide Time), Engineering Nth N158 Chapman Lecture Theatre, for the remaining weeks: Mondays 11am-12pm (Adelaide Time), Engineering Nth N158 Chapman Lecture Theatre. | ||
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