MDIA 2227 - Media Relations
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 2 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | No |
| Pre-Requisite: | At least 12 units of undergraduate study |
| Incompatible: | MDIA 7005 |
| Assessment: | Online exercises 20%, Media release and exegesis 30%, Campaign analysis 40%, Participation 10% |
| Syllabus: |
This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 2 | Mon 09/08/2021 | Wed 18/08/2021 | Fri 17/09/2021 | Fri 29/10/2021 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28713 | LEC0 | 60 | 16 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled. | ||
| Related Class: Workshop | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 20984 | WR02 | 30 | 13 | 2 Aug - 13 Sep | Monday | 11am - 1pm | MyUni, OL, Online Class |
| 4 Oct - 25 Oct | Monday | 11am - 1pm | MyUni, OL, Online Class | ||||
| 20985 | WR01 | 30 | 3 | 2 Aug - 13 Sep | Monday | 2pm - 4pm | Ligertwood, 231, Lecture Theatre |
| 4 Oct - 25 Oct | Monday | 2pm - 4pm | Ligertwood, 231, Lecture Theatre | ||||
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