University Course Planner The University of Adelaide Australia

MDIA 2227 - Media Relations

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Pre-Requisite: At least 12 units of undergraduate study
Incompatible: MDIA 7005
Assessment: Online exercises 20%, Media release and exegesis 30%, Campaign analysis 40%, Participation 10%

This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 09/08/2021 Wed 18/08/2021 Fri 17/09/2021 Fri 29/10/2021

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28713 LEC0 70 9 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled.
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
20984 WR02 35 4 2 Aug - 13 Sep Monday 11am - 1pm MyUni, OL, Online Class
4 Oct - 25 Oct Monday 11am - 1pm MyUni, OL, Online Class
20985 WR01 35 5 2 Aug - 13 Sep Monday 2pm - 4pm Ligertwood, 231, Lecture Theatre
4 Oct - 25 Oct Monday 2pm - 4pm Ligertwood, 231, Lecture Theatre