University Course Planner The University of Adelaide Australia

MDIA 2227 - Media Relations

Career: Undergraduate
Units: 3
Term: 4120
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Pre-Requisite: At least 9 units of MDIA courses
Incompatible: MDIA 7005
Assessment: Online exercises, Media release and exegesis, Campaign analysis, Participation
Syllabus:

This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4120 Mon 09/08/2021 Wed 18/08/2021 Fri 17/09/2021 Fri 29/10/2021


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28713 LEC0 100 11 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled.
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
20984 WR02 46 FULL 2 Aug - 13 Sep Monday 11am - 1pm MyUni, OL, Online Class
4 Oct - 25 Oct Monday 11am - 1pm MyUni, OL, Online Class
20985 WR01 46 3 2 Aug - 13 Sep Monday 2pm - 4pm Ligertwood, 231, Lecture Theatre
4 Oct - 25 Oct Monday 2pm - 4pm Ligertwood, 231, Lecture Theatre