University Course Planner The University of Adelaide Australia

MANAGEMT 7104NA - Marketing for Leaders

Career: Postgraduate Coursework
Units: 3
Term: 4246
Campus: Ngee Ann Academy
Contact: Up to 36 hours per week
Restriction: Available for both Adelaide and Master of Business Administration, Graduate Diploma and Graduate Certificate students only
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Syllabus:

Marketing is a critical function for all businesses, and the primary mechanism through which an organisation can shape and grow revenue. All business leaders need to understand the fundamental concepts and practices of marketing. In larger firms, marketing managers are primarily responsible for ensuring customer integration and market intelligence. This course offers an overview of professional marketing thought and action, explaining fundamentals tasks and means of analyses to help leaders evaluate a company's capacity for customer orientation, market evaluation, and opportunity to target specific markets. The course also involves an exploration of buyer behaviours, the significance of market information and analytics, and the need for business leaders to integrate product and service decisions with considerations of price, distribution and promotion.

Course Fees

This course is taught outside Australia and the fees are charged by the host institution in the local currency. Please contact the relevant campus directly for fees for this course.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4246 Mon 25/07/2022 Mon 25/07/2022 Tue 30/08/2022 Wed 21/09/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
44005 01NA 20 14 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.