University Course Planner The University of Adelaide Australia

MARKETNG 7025 - Integrated Marketing Communications (M)

Career: Postgraduate Coursework
Units: 3
Term: Trimester 3
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 7005 OR MARKETNG 7104 & MARKETNG 7023
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organising for advertising and promotion, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, business-to-business promotions, regulations and ethics.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 3 Mon 19/09/2022 Wed 21/09/2022 Fri 28/10/2022 Wed 23/11/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36020 SE02 15 FULL 6 Sep - 22 Nov Tuesday 10am - 1pm MyUni, OL, Online Class
36021 SE01 35 14 6 Sep - 22 Nov Tuesday 10am - 1pm Nexus10, 102, Teaching Room