University Course Planner The University of Adelaide Australia

MARKETNG 7032 - Strategic Marketing (M)

Career: Postgraduate Coursework
Units: 3
Term: Trimester 3
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: MARKETNG 7104
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product category life cycles and strategic implications, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 3 Mon 19/09/2022 Wed 21/09/2022 Fri 28/10/2022 Wed 23/11/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36022 SE02 15 FULL 7 Sep - 23 Nov Wednesday 5pm - 8pm MyUni, OL, Online Class
36023 SE01 35 3 7 Sep - 23 Nov Wednesday 5pm - 8pm Nexus10, 706, MBA Suite