University Course Planner The University of Adelaide Australia

MARKETNG 2501 - Consumer Behaviour

Career: Undergraduate
Units: 3
Term: 4220
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 1001
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

Every individual is a consumer. Understanding consumers and influences of consumer behaviour is crucial for explaining and predicting consumption related behaviour in individuals and organisations alike. Consumer Behaviour introduces the fundamental concepts, principles and theories of consumer behaviour and relates them to the practice of marketing. Drawing on both psychological and sociological viewpoints, this course covers individual factors, such as motivation and needs, perception, learning, personality and lifestyle attitudes and external socio-cultural factors such as family, social groups and group processes, social class, culture and subculture in the context of consumption. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4220 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
22272 TU09 27 FULL 5 Aug - 16 Sep Friday 1pm - 2pm Marjoribanks, 129, Teaching Room
7 Oct - 28 Oct Friday 1pm - 2pm Marjoribanks, 129, Teaching Room
22273 TU08 27 1 1 Aug - 12 Sep Monday 9am - 10am Lower Napier, LG15, Teaching Room
3 Oct - 24 Oct Monday 9am - 10am Lower Napier, LG15, Teaching Room
22275 TU06 27 FULL 4 Aug - 15 Sep Thursday 11am - 12pm Nexus10, UB36, Teaching Room
6 Oct - 27 Oct Thursday 11am - 12pm Nexus10, UB36, Teaching Room
22277 TU04 27 2 4 Aug - 15 Sep Thursday 12pm - 1pm Marjoribanks, 129, Teaching Room
6 Oct - 27 Oct Thursday 12pm - 1pm Marjoribanks, 129, Teaching Room
22278 TU03 27 FULL 3 Aug - 14 Sep Wednesday 9am - 10am Lower Napier, LG15, Teaching Room
5 Oct - 26 Oct Wednesday 9am - 10am Lower Napier, LG15, Teaching Room
22280 TU01 27 FULL 5 Aug - 16 Sep Friday 12pm - 1pm Marjoribanks, 129, Teaching Room
7 Oct - 28 Oct Friday 12pm - 1pm Marjoribanks, 129, Teaching Room
29633 TU12 27 FULL 4 Aug - 15 Sep Thursday 12pm - 1pm MyUni, OL, Online Class
6 Oct - 27 Oct Thursday 12pm - 1pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
29635 TU10 27 FULL 1 Aug - 12 Sep Monday 4pm - 5pm MyUni, OL, Online Class
3 Oct - 24 Oct Monday 4pm - 5pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
22271 LE01 226 FULL 25 Jul - 12 Sep Monday 11am - 1pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
3 Oct - 24 Oct Monday 11am - 1pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.