MARKETNG 2501 - Consumer Behaviour
Career: | Undergraduate |
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Units: | 3 |
Term: | 4220 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Assumed Knowledge: | MARKETNG 1001 |
Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
Syllabus: |
Every individual is a consumer. Understanding consumers and influences of consumer behaviour is crucial for explaining and predicting consumption related behaviour in individuals and organisations alike. Consumer Behaviour introduces the fundamental concepts, principles and theories of consumer behaviour and relates them to the practice of marketing. Drawing on both psychological and sociological viewpoints, this course covers individual factors, such as motivation and needs, perception, learning, personality and lifestyle attitudes and external socio-cultural factors such as family, social groups and group processes, social class, culture and subculture in the context of consumption. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4220 | Mon 08/08/2022 | Wed 17/08/2022 | Fri 16/09/2022 | Fri 28/10/2022 |
Class Details
Enrolment Class: Tutorial | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
22272 | TU09 | 27 | FULL | 5 Aug - 16 Sep | Friday | 1pm - 2pm | Marjoribanks, 129, Teaching Room |
7 Oct - 28 Oct | Friday | 1pm - 2pm | Marjoribanks, 129, Teaching Room | ||||
22273 | TU08 | 27 | 1 | 1 Aug - 12 Sep | Monday | 9am - 10am | Lower Napier, LG15, Teaching Room |
3 Oct - 24 Oct | Monday | 9am - 10am | Lower Napier, LG15, Teaching Room | ||||
22275 | TU06 | 27 | FULL | 4 Aug - 15 Sep | Thursday | 11am - 12pm | Nexus10, UB36, Teaching Room |
6 Oct - 27 Oct | Thursday | 11am - 12pm | Nexus10, UB36, Teaching Room | ||||
22277 | TU04 | 27 | 2 | 4 Aug - 15 Sep | Thursday | 12pm - 1pm | Marjoribanks, 129, Teaching Room |
6 Oct - 27 Oct | Thursday | 12pm - 1pm | Marjoribanks, 129, Teaching Room | ||||
22278 | TU03 | 27 | FULL | 3 Aug - 14 Sep | Wednesday | 9am - 10am | Lower Napier, LG15, Teaching Room |
5 Oct - 26 Oct | Wednesday | 9am - 10am | Lower Napier, LG15, Teaching Room | ||||
22280 | TU01 | 27 | FULL | 5 Aug - 16 Sep | Friday | 12pm - 1pm | Marjoribanks, 129, Teaching Room |
7 Oct - 28 Oct | Friday | 12pm - 1pm | Marjoribanks, 129, Teaching Room | ||||
29633 | TU12 | 27 | FULL | 4 Aug - 15 Sep | Thursday | 12pm - 1pm | MyUni, OL, Online Class |
6 Oct - 27 Oct | Thursday | 12pm - 1pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
29635 | TU10 | 27 | FULL | 1 Aug - 12 Sep | Monday | 4pm - 5pm | MyUni, OL, Online Class |
3 Oct - 24 Oct | Monday | 4pm - 5pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
Automatic Enrolment Class: Lecture | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
22271 | LE01 | 226 | FULL | 25 Jul - 12 Sep | Monday | 11am - 1pm | Horace Lamb, 1022, Horace Lamb Lecture Theatre |
3 Oct - 24 Oct | Monday | 11am - 1pm | Horace Lamb, 1022, Horace Lamb Lecture Theatre | Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session. |