University Course Planner The University of Adelaide Australia

MARKETNG 3501 - Marketing to the World

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: MARKETNG 1001
Assumed Knowledge: MARKETNG 2501
Assessment: Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture
Syllabus:

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
20849 TU10 25 1 29 Jul - 16 Sep Friday 11am - 12pm Marjoribanks, 129, Teaching Room
14 Oct - 28 Oct Friday 11am - 12pm Marjoribanks, 129, Teaching Room
20851 TU08 25 9 28 Jul - 15 Sep Thursday 4pm - 5pm Marjoribanks, 129, Teaching Room
13 Oct - 27 Oct Thursday 4pm - 5pm Marjoribanks, 129, Teaching Room
20853 TU06 25 FULL 25 Jul - 12 Sep Monday 1pm - 2pm Ligertwood, 112, Teaching Room
10 Oct - 24 Oct Monday 1pm - 2pm Ligertwood, 112, Teaching Room
20854 TU05 25 2 28 Jul - 15 Sep Thursday 11am - 12pm Marjoribanks, 129, Teaching Room
13 Oct - 27 Oct Thursday 11am - 12pm Marjoribanks, 129, Teaching Room
20858 TU01 25 9 28 Jul - 15 Sep Thursday 10am - 11am Marjoribanks, 129, Teaching Room
13 Oct - 27 Oct Thursday 10am - 11am Marjoribanks, 129, Teaching Room
29636 TU13 25 1 28 Jul - 15 Sep Thursday 5pm - 6pm MyUni, OL, Online Class
13 Oct - 27 Oct Thursday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
29637 TU12 25 FULL 25 Jul - 12 Sep Monday 4pm - 5pm MyUni, OL, Online Class
10 Oct - 24 Oct Monday 4pm - 5pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
29638 TU11 25 FULL 25 Jul - 12 Sep Monday 5pm - 6pm MyUni, OL, Online Class
10 Oct - 24 Oct Monday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
20848 LE01 250 70 25 Jul - 12 Sep Monday 9am - 11am Napier, 102, Lecture Theatre
10 Oct - 24 Oct Monday 9am - 11am Napier, 102, Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.