University Course Planner The University of Adelaide Australia

MARKETNG 3504 - Service Design and Marketing

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: MARKETNG 1001
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

The role of service, its design and implementation is examined in the context of customer value creation. This course focuses on the key elements (culture, communications, strategy, operations, people and technology), that marketers must integrate to establish and sustain service excellence and provide customer value. A focus on the marketing mix for services, service encounter, human factor and service quality extends service as part of marketing beyond the realm of traditional service industries.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
20861 TU07 25 FULL 27 Jul - 14 Sep Wednesday 10am - 11am Nexus10, UB36, Teaching Room
5 Oct - 26 Oct Wednesday 10am - 11am Nexus10, UB36, Teaching Room
20862 TU06 25 1 25 Jul - 12 Sep Monday 11am - 12pm Marjoribanks, 129, Teaching Room
3 Oct - 24 Oct Monday 11am - 12pm Marjoribanks, 129, Teaching Room
20865 TU03 25 FULL 26 Jul - 13 Sep Tuesday 10am - 11am Marjoribanks, 128, BankSA Teaching Suite
4 Oct - 25 Oct Tuesday 10am - 11am Marjoribanks, 128, BankSA Teaching Suite
29639 TU10 26 FULL 25 Jul - 12 Sep Monday 3pm - 4pm MyUni, OL, Online Class
4 Oct - 4 Oct Tuesday 12pm - 1pm MyUni, OL, Online Class
10 Oct - 24 Oct Monday 3pm - 4pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
29640 TU09 26 FULL 25 Jul - 12 Sep Monday 2pm - 3pm MyUni, OL, Online Class
4 Oct - 4 Oct Tuesday 1pm - 2pm MyUni, OL, Online Class
10 Oct - 24 Oct Monday 2pm - 3pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
20859 LE01 127 FULL 27 Jul - 14 Sep Wednesday 2pm - 4pm Darling West, G14, Darling West Lecture Theatre
5 Oct - 26 Oct Wednesday 2pm - 4pm Darling West, G14, Darling West Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.