University Course Planner The University of Adelaide Australia

MARKETNG 1001 - Introduction to Marketing

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 15/03/2022 Thu 24/03/2022 Fri 06/05/2022 Fri 10/06/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
12355 TU14 25 FULL 1 Mar - 5 Apr Tuesday 4pm - 5pm Ligertwood, 316, Teaching Room
26 Apr - 7 Jun Tuesday 4pm - 5pm Ligertwood, 316, Teaching Room
12356 TU13 25 1 28 Feb - 4 Apr Monday 11am - 12pm Barr Smith South, 1062, Teaching Room
25 Apr - 6 Jun Monday 11am - 12pm Barr Smith South, 1062, Teaching Room
12357 TU12 25 FULL 3 Mar - 7 Apr Thursday 2pm - 3pm Nexus10, UB34, Teaching Room
28 Apr - 9 Jun Thursday 2pm - 3pm Nexus10, UB34, Teaching Room
12358 TU11 25 FULL 28 Feb - 4 Apr Monday 9am - 10am Lower Napier, LG14, Teaching Room
25 Apr - 6 Jun Monday 9am - 10am Lower Napier, LG14, Teaching Room
12359 TU10 25 2 28 Feb - 4 Apr Monday 10am - 11am Lower Napier, LG23, Teaching Room
25 Apr - 6 Jun Monday 10am - 11am Lower Napier, LG23, Teaching Room
12360 TU09 25 FULL 28 Feb - 4 Apr Monday 3pm - 4pm Lower Napier, LG14, Teaching Room
25 Apr - 6 Jun Monday 3pm - 4pm Lower Napier, LG14, Teaching Room
12362 TU07 25 2 3 Mar - 7 Apr Thursday 8am - 9am Ligertwood, 111, Teaching Room
28 Apr - 9 Jun Thursday 8am - 9am Ligertwood, 111, Teaching Room
12365 TU04 25 FULL 1 Mar - 5 Apr Tuesday 3pm - 4pm Lower Napier, LG14, Teaching Room
26 Apr - 7 Jun Tuesday 3pm - 4pm Lower Napier, LG14, Teaching Room
12366 TU03 25 1 28 Feb - 4 Apr Monday 2pm - 3pm Lower Napier, LG14, Teaching Room
25 Apr - 6 Jun Monday 2pm - 3pm Lower Napier, LG14, Teaching Room
12368 TU01 25 FULL 3 Mar - 7 Apr Thursday 9am - 10am Napier, 205, Teaching Room
28 Apr - 9 Jun Thursday 9am - 10am Napier, 205, Teaching Room
19970 TU17 25 FULL 1 Mar - 5 Apr Tuesday 5pm - 6pm MyUni, OL, Online Class
26 Apr - 7 Jun Tuesday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
19972 TU15 25 FULL 2 Mar - 6 Apr Wednesday 5pm - 6pm MyUni, OL, Online Class
27 Apr - 8 Jun Wednesday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
12354 LE01 303 6 3 Mar - 7 Apr Thursday 12pm - 2pm The Braggs, G60, Bragg Lecture Theatre
28 Apr - 9 Jun Thursday 12pm - 2pm The Braggs, G60, Bragg Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.