MARKETNG 1001 - Introduction to Marketing
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4210 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Incompatible: | MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013 |
| Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4210 | Tue 15/03/2022 | Thu 24/03/2022 | Fri 06/05/2022 | Fri 10/06/2022 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 12355 | TU14 | 25 | FULL | 1 Mar - 5 Apr | Tuesday | 4pm - 5pm | Ligertwood, 316, Teaching Room |
| 26 Apr - 7 Jun | Tuesday | 4pm - 5pm | Ligertwood, 316, Teaching Room | ||||
| 12356 | TU13 | 25 | 1 | 28 Feb - 4 Apr | Monday | 11am - 12pm | Barr Smith South, 1062, Teaching Room |
| 25 Apr - 6 Jun | Monday | 11am - 12pm | Barr Smith South, 1062, Teaching Room | ||||
| 12357 | TU12 | 25 | FULL | 3 Mar - 7 Apr | Thursday | 2pm - 3pm | Nexus10, UB34, Teaching Room |
| 28 Apr - 9 Jun | Thursday | 2pm - 3pm | Nexus10, UB34, Teaching Room | ||||
| 12358 | TU11 | 25 | FULL | 28 Feb - 4 Apr | Monday | 9am - 10am | Lower Napier, LG14, Teaching Room |
| 25 Apr - 6 Jun | Monday | 9am - 10am | Lower Napier, LG14, Teaching Room | ||||
| 12359 | TU10 | 25 | 2 | 28 Feb - 4 Apr | Monday | 10am - 11am | Lower Napier, LG23, Teaching Room |
| 25 Apr - 6 Jun | Monday | 10am - 11am | Lower Napier, LG23, Teaching Room | ||||
| 12360 | TU09 | 25 | FULL | 28 Feb - 4 Apr | Monday | 3pm - 4pm | Lower Napier, LG14, Teaching Room |
| 25 Apr - 6 Jun | Monday | 3pm - 4pm | Lower Napier, LG14, Teaching Room | ||||
| 12362 | TU07 | 25 | 2 | 3 Mar - 7 Apr | Thursday | 8am - 9am | Ligertwood, 111, Teaching Room |
| 28 Apr - 9 Jun | Thursday | 8am - 9am | Ligertwood, 111, Teaching Room | ||||
| 12365 | TU04 | 25 | FULL | 1 Mar - 5 Apr | Tuesday | 3pm - 4pm | Lower Napier, LG14, Teaching Room |
| 26 Apr - 7 Jun | Tuesday | 3pm - 4pm | Lower Napier, LG14, Teaching Room | ||||
| 12366 | TU03 | 25 | 1 | 28 Feb - 4 Apr | Monday | 2pm - 3pm | Lower Napier, LG14, Teaching Room |
| 25 Apr - 6 Jun | Monday | 2pm - 3pm | Lower Napier, LG14, Teaching Room | ||||
| 12368 | TU01 | 25 | FULL | 3 Mar - 7 Apr | Thursday | 9am - 10am | Napier, 205, Teaching Room |
| 28 Apr - 9 Jun | Thursday | 9am - 10am | Napier, 205, Teaching Room | ||||
| 19970 | TU17 | 25 | FULL | 1 Mar - 5 Apr | Tuesday | 5pm - 6pm | MyUni, OL, Online Class |
| 26 Apr - 7 Jun | Tuesday | 5pm - 6pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| 19972 | TU15 | 25 | FULL | 2 Mar - 6 Apr | Wednesday | 5pm - 6pm | MyUni, OL, Online Class |
| 27 Apr - 8 Jun | Wednesday | 5pm - 6pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 12354 | LE01 | 303 | 6 | 3 Mar - 7 Apr | Thursday | 12pm - 2pm | The Braggs, G60, Bragg Lecture Theatre |
| 28 Apr - 9 Jun | Thursday | 12pm - 2pm | The Braggs, G60, Bragg Lecture Theatre | Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session. | |||
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