University Course Planner The University of Adelaide Australia

MARKETNG 1001 - Introduction to Marketing

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
22251 TU11 25 9 25 Jul - 12 Sep Monday 5pm - 6pm Ligertwood, 216, Sarawak Room
3 Oct - 24 Oct Monday 5pm - 6pm Ligertwood, 216, Sarawak Room
22252 TU10 25 12 25 Jul - 12 Sep Monday 4pm - 5pm Ligertwood, 216, Sarawak Room
3 Oct - 24 Oct Monday 4pm - 5pm Ligertwood, 216, Sarawak Room
22254 TU08 25 9 26 Jul - 13 Sep Tuesday 12pm - 1pm Lower Napier, LG14, Teaching Room
4 Oct - 25 Oct Tuesday 12pm - 1pm Lower Napier, LG14, Teaching Room
22256 TU06 25 FULL 26 Jul - 13 Sep Tuesday 11am - 12pm Lower Napier, LG14, Teaching Room
4 Oct - 25 Oct Tuesday 11am - 12pm Lower Napier, LG14, Teaching Room
22257 TU05 25 1 27 Jul - 14 Sep Wednesday 2pm - 3pm Hughes, 113, Teaching Room
5 Oct - 26 Oct Wednesday 2pm - 3pm Hughes, 113, Teaching Room
22258 TU04 25 15 25 Jul - 12 Sep Monday 12pm - 1pm Ligertwood, 316, Teaching Room
3 Oct - 24 Oct Monday 12pm - 1pm Ligertwood, 316, Teaching Room
22259 TU03 25 9 25 Jul - 12 Sep Monday 1pm - 2pm Hughes, 322, Teaching Room
3 Oct - 24 Oct Monday 1pm - 2pm Hughes, 322, Teaching Room
22261 TU01 25 6 27 Jul - 14 Sep Wednesday 1pm - 2pm Lower Napier, LG14, Teaching Room
5 Oct - 26 Oct Wednesday 1pm - 2pm Lower Napier, LG14, Teaching Room
29561 TU17 25 19 28 Jul - 15 Sep Thursday 5pm - 6pm MyUni, OL, Online Class
6 Oct - 27 Oct Thursday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
29562 TU16 25 23 27 Jul - 14 Sep Wednesday 5pm - 6pm MyUni, OL, Online Class
5 Oct - 26 Oct Wednesday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
29563 TU15 25 22 26 Jul - 13 Sep Tuesday 5pm - 6pm MyUni, OL, Online Class
4 Oct - 25 Oct Tuesday 5pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
22247 LE01 275 125 28 Jul - 15 Sep Thursday 11am - 1pm The Braggs, G60, Bragg Lecture Theatre
6 Oct - 27 Oct Thursday 11am - 1pm The Braggs, G60, Bragg Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.