University Course Planner The University of Adelaide Australia

MARKETNG 1001UAC - Introduction to Marketing

Career: Non-Award
Units: 3
Term: Semester 1
Campus: University of Adelaide College
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Syllabus:

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

Course Fees

Tuition fees for students undertaking this course are charged by University of Adelaide College.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 15/03/2022 Thu 24/03/2022 Fri 06/05/2022 Fri 10/06/2022


Class Details

Enrolment Class: Tuition
Class Nbr Section Size Available Dates Days Time Location
20544 TT03 24 7 28 Feb - 4 Apr Monday 5pm - 7pm MyUni, OL, Online Class
3 Mar - 7 Apr Thursday 5pm - 7pm MyUni, OL, Online Class
25 Apr - 30 May Monday 5pm - 7pm MyUni, OL, Online Class
28 Apr - 2 Jun Thursday 5pm - 7pm MyUni, OL, Online Class
20545 TT02 24 4 28 Feb - 4 Apr Monday 7pm - 9pm MyUni, OL, Online Class
2 Mar - 6 Apr Wednesday 7pm - 9pm MyUni, OL, Online Class
25 Apr - 30 May Monday 7pm - 9pm MyUni, OL, Online Class
27 Apr - 1 Jun Wednesday 7pm - 9pm MyUni, OL, Online Class
20546 TT01 24 3 2 Mar - 6 Apr Wednesday 5pm - 7pm MyUni, OL, Online Class
4 Mar - 8 Apr Friday 7pm - 9pm MyUni, OL, Online Class
27 Apr - 1 Jun Wednesday 5pm - 7pm MyUni, OL, Online Class
29 Apr - 3 Jun Friday 7pm - 9pm MyUni, OL, Online Class
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
20841 LEC0 75 17 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.