WINE 7006 - Wine Retailing
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4236 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | No |
Available for Non-Award Study: | Check with School |
Assessment: | Assignments/tests/group work as prescribed at first Lecture |
Syllabus: |
This course has two major objectives. Firstly, it addresses the placement of wine product into retail channels. It examines the structure of global distribution systems, multichannel retailing, creating channel partnerships and understanding logistics from the perspective of a wine producer. Secondly, this course addresses depletion – the process of helping consumers and customers to become attracted to a wine, the concept of consumption occasion and building consumer-driven supply chains. We look from the perspective of the present challenges in retailing and into the future of wine retailing. The course introduces students to the reality of selling wine into a highly competitive global beverage alcohol sector. Wine retailers are spoilt for choice, but there are a range of opportunities to focus on tightly targeted opportunities, to tell unique stories and to collaborate to succeed. It addresses a range of supply chains from the complex and sophisticated Chinese, Canadian and USA markets, the worlds 8 monopoly wine markets, South East Asia and European markets. Finally, it covers multichannel retail concern through a presentation of distribution channels and strategies and retail metrics to measure retail performance. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4236 | Mon 06/06/2022 | Thu 09/06/2022 | Fri 22/07/2022 | Wed 17/08/2022 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33064 | SE02 | 20 | 1 | 24 May - 9 Aug | Tuesday | 2pm - 5pm | MyUni, OL, Online Class |
33065 | SE01 | 25 | FULL | 24 May - 9 Aug | Tuesday | 2pm - 5pm | Nexus10, 102, Teaching Room |