University Course Planner The University of Adelaide Australia

WINE 7006 - Wine Retailing

Career: Postgraduate Coursework
Units: 3
Term: 4236
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: No
Available for Non-Award Study: Check with School
Assessment: Assignments/tests/group work as prescribed at first Lecture
Syllabus:

This course has two major objectives. Firstly, it addresses the placement of wine product into retail channels. It examines the structure of global distribution systems, multichannel retailing, creating channel partnerships and understanding logistics from the perspective of a wine producer. Secondly, this course addresses depletion – the process of helping consumers and customers to become attracted to a wine, the concept of consumption occasion and building consumer-driven supply chains. We look from the perspective of the present challenges in retailing and into the future of wine retailing. The course introduces students to the reality of selling wine into a highly competitive global beverage alcohol sector. Wine retailers are spoilt for choice, but there are a range of opportunities to focus on tightly targeted opportunities, to tell unique stories and to collaborate to succeed. It addresses a range of supply chains from the complex and sophisticated Chinese, Canadian and USA markets, the worlds 8 monopoly wine markets, South East Asia and European markets. Finally, it covers multichannel retail concern through a presentation of distribution channels and strategies and retail metrics to measure retail performance.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4236 Mon 06/06/2022 Thu 09/06/2022 Fri 22/07/2022 Wed 17/08/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33064 SE02 20 1 24 May - 9 Aug Tuesday 2pm - 5pm MyUni, OL, Online Class
33065 SE01 25 FULL 24 May - 9 Aug Tuesday 2pm - 5pm Nexus10, 102, Teaching Room