WINE 7005 - Direct Wine Marketing and Cellar Door Management
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4239 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Check with School |
Assessment: | Assignments/tests/group work as prescribed at first lecture |
Syllabus: |
This course provides students with basic understanding of the specific attributes of direct selling objectives and strategies, this includes direct mail, viral approaches and smart phone applications. However, the emphasis is placed on providing knowledge and developing skills specific to the production and implementation of strong and effective web based strategies to build consumer attachment and brand loyalty. This will include brand website development, club and community development, live streaming of wine events and online wine sales via 'virtual cellar doors'. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4239 | Mon 19/09/2022 | Wed 21/09/2022 | Fri 28/10/2022 | Wed 23/11/2022 |
Class Details
No classes available.