ENTREP 2014 - Exploring Innovation

In any field, most people end up doing the same thing as everyone else, staying close to known standards and norms of behaviour. This is fine but can be limiting, and ultimately great unique achievements require innovation. Innovation is the pursuit of something different that if achieved can lead to dramatic improvements. This course provides a deep look at the concept of innovation, exploring history, popular interpretations, and key theory. It will help you better recognise the need for innovation in your future careers and business endeavours.