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University Course Planner The University of Adelaide Australia

MARKETNG 2010 - Marketing Strategy

Career: Undergraduate
Units: 3
Term: 4210
Campus: North Terrace
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Pre-Requisite: MARKETNG 1001 or MARKETNG 1001OUA
Incompatible: MARKETNG 3503
Assessment: Peer assessment, assignments, case studies and final exam
Syllabus:

The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4210 Tue 15/03/2022 Thu 24/03/2022 Fri 06/05/2022 Fri 10/06/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
12387 TU09 28 1 9 Mar - 6 Apr Wednesday 2pm - 4pm Nexus10, UB36, Teaching Room
27 Apr - 8 Jun Wednesday 2pm - 4pm Nexus10, UB36, Teaching Room
12389 TU07 28 2 10 Mar - 7 Apr Thursday 4pm - 6pm Marjoribanks, 129, Teaching Room
28 Apr - 9 Jun Thursday 4pm - 6pm Marjoribanks, 129, Teaching Room
12391 TU05 28 2 9 Mar - 6 Apr Wednesday 11am - 1pm Marjoribanks, 129, Teaching Room
27 Apr - 8 Jun Wednesday 11am - 1pm Marjoribanks, 129, Teaching Room
12393 TU03 28 1 8 Mar - 5 Apr Tuesday 1pm - 3pm Marjoribanks, 129, Teaching Room
26 Apr - 7 Jun Tuesday 1pm - 3pm Marjoribanks, 129, Teaching Room
12394 TU02 28 2 10 Mar - 7 Apr Thursday 2pm - 4pm Marjoribanks, 129, Teaching Room
28 Apr - 9 Jun Thursday 2pm - 4pm Marjoribanks, 129, Teaching Room
19975 TU11 28 1 7 Mar - 4 Apr Monday 4pm - 6pm MyUni, OL, Online Class
25 Apr - 6 Jun Monday 4pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
19976 TU10 28 FULL 8 Mar - 5 Apr Tuesday 5pm - 7pm MyUni, OL, Online Class
26 Apr - 7 Jun Tuesday 5pm - 7pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
20256 TU12 28 1 1 Mar - 5 Apr Tuesday 3pm - 5pm MyUni, OL, Online Class
26 Apr - 7 Jun Tuesday 3pm - 5pm MyUni, OL, Online Class
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
12386 LE01 224 10 28 Feb - 4 Apr Monday 2pm - 3pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
25 Apr - 6 Jun Monday 2pm - 3pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.