University Course Planner The University of Adelaide Australia

MARKETNG 3004 - Marketing Planning Project

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Pre-Requisite: MARKETNG 1001, MARKETNG 2010
Assumed Knowledge: MARKETNG 3006
Incompatible: MARKETNG 3503
Assessment: Tutorial participation, assignments, oral presentation
Syllabus:

Students work in groups to prepare a Marketing Plan for a local Adelaide business or not-for-profit organization. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of market theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
21124 TU06 20 FULL 1 Aug - 12 Sep Monday 2pm - 4pm Schulz, 308, Teaching Room
3 Oct - 24 Oct Monday 2pm - 4pm Schulz, 308, Teaching Room
21125 TU05 25 FULL 4 Aug - 15 Sep Thursday 4pm - 6pm MyUni, OL, Online Class
6 Oct - 27 Oct Thursday 4pm - 6pm MyUni, OL, Online Class
21126 TU04 20 1 1 Aug - 12 Sep Monday 4pm - 6pm Schulz, 308, Teaching Room
3 Oct - 24 Oct Monday 4pm - 6pm Schulz, 308, Teaching Room
21127 TU03 20 10 2 Aug - 13 Sep Tuesday 9am - 11am Schulz, 308, Teaching Room
4 Oct - 25 Oct Tuesday 9am - 11am Schulz, 308, Teaching Room
21128 TU02 20 2 4 Aug - 15 Sep Thursday 2pm - 4pm Ingkarni Wardli, B17, Teaching Room
6 Oct - 27 Oct Thursday 2pm - 4pm Ingkarni Wardli, B17, Teaching Room
21129 TU01 20 3 2 Aug - 13 Sep Tuesday 11am - 1pm Schulz, 308, Teaching Room
4 Oct - 25 Oct Tuesday 11am - 1pm Schulz, 308, Teaching Room
29642 TU08 25 FULL 1 Aug - 12 Sep Monday 4pm - 6pm MyUni, OL, Online Class
3 Oct - 24 Oct Monday 4pm - 6pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
21122 LE01 157 13 26 Jul - 26 Jul Tuesday 2pm - 4pm Darling West, G14, Darling West Lecture Theatre
2 Aug - 13 Sep Tuesday 2pm - 3pm Darling West, G14, Darling West Lecture Theatre
4 Oct - 25 Oct Tuesday 2pm - 3pm Darling West, G14, Darling West Lecture Theatre
Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session.