University Course Planner The University of Adelaide Australia

MDIA 1019 - Image and Brand

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 contact hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Assessment: Quiz 20%, Group Presentation 30%, Case Study Report 40%, Active Participation 10%
Syllabus:

Positioning a product, company, or person in relation to consumers, audiences, fans or employers is central to gaining attention and providing value, yet whether looking at this on an individual basis or engaging with the most powerful organisations in the world, effective communication is often hit and miss. There are myriad approaches to understanding the interaction between individuals, organisations, and groups to fit different situations and contexts. In Image and Brand, you will be introduced to key perspectives from audience research, identity theory, organisational communication, visual communications, and persona studies, applying these approaches to case studies from around the world. This course provides the theoretical framework and social and cultural context for students in the Visual Design, Social Media and Digital Promotion, and Photographic Imaging majors, as well as an introduction to influential ideas on identity and branding for students in other programs.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28867 LEC0 150 7 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled.
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
21508 WR05 45 FULL 26 Jul - 13 Sep Tuesday 1pm - 3pm MyUni, OL, Online Class
4 Oct - 25 Oct Tuesday 1pm - 3pm MyUni, OL, Online Class
21509 WR04 34 FULL 29 Jul - 16 Sep Friday 12pm - 2pm Schulz, 407, Keyboard Suite
7 Oct - 28 Oct Friday 12pm - 2pm Schulz, 407, Keyboard Suite
21702 WR03 34 3 27 Jul - 14 Sep Wednesday 11am - 1pm Schulz, 407, Keyboard Suite
5 Oct - 26 Oct Wednesday 11am - 1pm Schulz, 407, Keyboard Suite
25594 WR02 33 FULL 29 Jul - 16 Sep Friday 10am - 12pm Schulz, 407, Keyboard Suite
7 Oct - 28 Oct Friday 10am - 12pm Schulz, 407, Keyboard Suite