University Course Planner The University of Adelaide Australia

MDIA 2227 - Media Relations

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Pre-Requisite: At least 12 units of undergraduate study
Incompatible: MDIA 7005
Assessment: Online exercises, Media release and exegesis, Campaign analysis, Participation

This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices

Course Fees

To display course fees, please select your status and program below:

Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 15/03/2022 Thu 24/03/2022 Fri 06/05/2022 Fri 10/06/2022

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
19326 LEC0 110 16 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled.
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
16054 WR02 55 2 10 Mar - 7 Apr Thursday 2pm - 4pm MyUni, OL, Online Class
28 Apr - 2 Jun Thursday 2pm - 4pm MyUni, OL, Online Class
16055 WR01 50 9 10 Mar - 7 Apr Thursday 11am - 1pm Horace Lamb, 422, Teaching Room
28 Apr - 2 Jun Thursday 11am - 1pm Horace Lamb, 422, Teaching Room